Relevant Experience

Effendy is currently Advisor to the Group Chief Executive Officer, appointed to the role on 1 Feb 2025.

 

Effendy was most recently CEO of Group Consumer & Digital Banking, managing CIMB Group’s consumer banking franchise across ASEAN where he oversaw all aspects of the Group’s retail segments, products and channels, including digital banks in two markets. He was also responsible for all of CIMB Group’s investments, partnerships and value creation activities in the digital space, previously within the ambit of CIMB Digital Assets (including Touch ‘n Go and TNG Digital), of which he also served as CEO.

Effendy has held multiple leadership roles within CIMB Group, driving growth and innovation across various divisions. As CEO of Group Ventures & Partnerships, he led the development of new revenue streams, strategic investments, and digital banking initiatives. Before that, he was CEO of Group Asset Management & Investments, managing public and private market investments, including asset management, private equity, and proprietary investments.

 

Previously, as CEO of Group Commercial Banking, he oversaw regional SME and mid-sized corporate banking, focusing on growth strategies. He also served as Group Chief Marketing & Communications Officer, leading marketing and branding efforts across the region. Earlier in his career, he was a Director in the Investment Banking Division, specialising in corporate advisory and origination.

 

Prior to joining CIMB in 2004, Effendy worked in private equity, mergers and acquisitions, and business expansion across Asia Pacific. With extensive regional experience, he has lived and worked in Malaysia, Hong Kong, and Singapore.

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Quick Details

Nationality:

Malaysian

 

Age/Gender:

52/Male

Qualifications:

  • Honours in Electronic Engineering with Optoelectronics, University College London, United Kingdom
  • CIMB-INSEAD Leadership Programme
  • Digital Business Leadership Programme, Columbia Business School, Columbia University, United States of America

 

Directorship/Relevant Appointments:

  • Chairman, TNG Digital Sdn Bhd
  • Member, CIMB Bank (Vietnam) Ltd
  • Director, Touch ’n Go Sdn Bhd
  • Director, CIMB SI Sdn Bhd
  • Director, CIMB Digital Assets Sdn Bhd
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