Chief Executive Officer, Group Consumer & Digital Banking
Effendy Shahul Hamid
As CEO, Group Consumer & Digital Banking, Effendy manages CIMB Group’s consumer banking franchise across the region, including its digital banking initiatives. Appointed to the role on 1 January 2023, he oversees all aspects of the Group’s retail segments, products and channels across ASEAN, including digital banks in two markets. In his present role, he is also responsible for all of CIMB Group’s investments, partnerships and value creation activities in the digital space, previously within the ambit of CIMB Digital Assets (including Touch ‘n Go and TNG Digital), of which he was CEO.
Previously CEO, Group Ventures and Partnerships, responsible for the development of the Group’s new and disruptive revenue and value creation streams, with a focus on cultivating platform partnerships, strategic investments in platform-based businesses, and steering CIMB’s approach and practices in terms of financial technology trends and digital plays.
Prior to that, was CEO, Group Asset Management & Investments, responsible for the Group’s investments businesses across both public and private markets, including the regional asset management franchise, its private equity fund management business and the equity investments portfolio.
Prior to that, was CEO, Group Commercial Banking, managing the Group’s regional banking businesses for the small and medium enterprise and mid-sized corporate segment, with a key focus on creating differentiated propositions and executing long term growth strategies.
Preceding that, he was Group Chief Marketing and Communications Officer, managing the Group’s entire marketing and communications initiatives and lead franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region.
Before that, he served as a Director in the Group’s Investment Banking Division, primarily focusing on corporate advisory and origination.
Prior to joining the Group in 2004, spent the early years of his career in several companies in a corporate development capacity, mostly involved in private equity, merger and acquisition and general business expansion initiatives across Asia Pacific.
Regional business experience having worked and lived in Malaysia, Hong Kong and Singapore.
Honours in Electronic Engineering with Optoelectronics, University College London, United Kingdom
CIMB-INSEAD Leadership Programme
Digital Business Leadership Programme, Columbia Business School, Columbia University
Chairman, TNG Digital Sdn Bhd
Chairman, CIMB Bank (Vietnam) Ltd
Director, Principal Asset Management Berhad
This link is provided for your convenience only and shall not be considered or construed as an endorsement or verification of such linked website or its contents by CIMB Group.
CIMB Group makes no warranties as to the status of this link or information contained in the website you are about to access.