CIMB collaborates with Samsung to introduce innovative solutions for selected Galaxy devices

12 September 2024

Offers up to 50% trade-in value for existing Galaxy devices through its Galaxy Forever Programme

Kuala Lumpur: CIMB Bank Berhad and CIMB Islamic Bank Berhad (“CIMB” or “the Bank”) have collaborated with Samsung Malaysia Electronics (“Samsung”) to offer a range of products and services, making it easier for customers to own selected Samsung Galaxy devices with the Bank’s attractive financing plans, exclusive trade-in deals and special promotions. 

As part of this collaboration, CIMB and Samsung have introduced the first-in-market Galaxy Forever Programme (“the programme”), allowing CIMB debit or credit cardholders to trade-in eligible Samsung Galaxy devices for up to 50% of the device’s recommended retail price for an annual upgrade to new devices. This eases the process of upgrading to the future eligible Galaxy devices, making the transition to new devices more affordable and convenient.

Effendy Shahul Hamid, Chief Executive Officer, Group Consumer and Digital Banking of CIMB Group said, “We are firmly of the view that great partnerships will inevitably lead to the most relevant customer centric solution. And this is a prime example. We’re thrilled to partner with Samsung to bring a truly innovative offer to the market – allowing our customers to access diverse and flexible financing options aligned to their personal interests and financial needs."

“We look forward to building on this partnership as we expand our service offering to include consumer electronics and household products. So watch this space,” he added.

KM Liew, Vice President and Head of Mobile Experience, Samsung Malaysia Electronics said, “The Samsung Galaxy Z Flip6 and Z Fold6 are designed to meet the unique needs of every user. Now enhanced with the power of Galaxy AI, Samsung is redefining the experience and unlocking new possibilities. Galaxy AI aims to democratise mobile AI innovation, empowering users to transform how they communicate, create and explore securely and confidently."

“The Galaxy Forever Programme takes this vision further by making AI technology more accessible to Malaysians. By integrating our products with CIMB’s financial solutions, we are confident that we can bring meaningful enhancements that elevate customer experiences,” he added.

Meanwhile, CIMB is also expanding its range of financing options for customers interested in owning selected Samsung Galaxy devices. These options include CIMB’s credit card 0% Easy Pay plans and personal financing for the devices. These offerings provide customers with increased flexibility and convenience in managing their purchases.

Customers who wish to subscribe to the Galaxy Forever Programme may now apply for CIMB’s debit or credit cards, available online at www.cimb.com.my/apply. Stay tuned for upcoming exclusive promotions and initiatives designed to broaden access to Samsung’s mobile AI technology.