CIMB Bank Crowned Best Retail Bank in Malaysia for Second Consecutive Year at the Asian Banker 2018 Awards
26 March 2018
CIMB also declared winner for The Best Productivity, Efficiency and Automation Initiative, Application or Programme
Kuala Lumpur - CIMB Bank Berhad (“the Bank” or “CIMB”) has won ‘Best Retail Bank in Malaysia’ for the second year in a row and also won the award for ‘Best Productivity, Efficiency and Automation Initiative, Application or Programme for 2018’ at The Asian Banker’s International Excellence in Retail Financial Services 2018 Awards recently. The Asian Banker’s awards is one of the industry’s most prestigious due to its rigorous criteria for innovativeness in retail financing in Asia Pacific, Central Asia, the Middle East and Africa.
Samir Gupta, Chief Executive Officer of CIMB Group Consumer Banking, was on hand to receive the awards at a ceremony held in Kuala Lumpur recently. Samir said, “As a leading ASEAN universal bank, CIMB is continuously innovating to provide the best products and services to its customers. We are deeply honoured to be recognised by these awards, which reflect our deeper focus on digital in our T18 strategy. Our current digital offerings – like Enhanced Virtual Assistant (EVA) digital banking app-bot – are only the beginning, as we build capacity to become a digital challenger bank by leveraging artificial intelligence, big data, data science and analytics to continuously deliver delightful experience for our 13 million customers across ASEAN. We are truly humbled by our customers’ continued trust in us and these awards will only spur us to improve our value proposition to them.”
CIMB received the Best Retail Bank in Malaysia award for, among others, its award-winning virtual assistant mobile app EVA, which was crowned ‘Internet Banking Product of the Year’ for Asia during the Asian Banker Awards 2017, and which also won Gold for ‘Best Digital Experience’ at the Customer Experience Asia Excellence Awards 2017. EVA has since been enhanced with natural language conversational capabilities as well as a ’spend analyser’ function to help customers make smarter financial decisions.
CIMB is also the first bank in Malaysia to have received regulatory sandbox approval from Bank Negara Malaysia for electronic Know-Your-Customer (e-KYC), a paperless and electronic method of verifying the identity of customers, set to be a viable alternative to existing face-to-face verification requirement in today’s fast-paced, mobile, data-defined world.
Samir Gupta, Chief Executive Officer, Group Consumer Banking, CIMB Group (centre) receiving the Best Retail Bank in Malaysia award on behalf of CIMB Bank at The Asian Banker’s International Excellence in Retail Financial Services 2018 award ceremony accompanied by Mohamed Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer, CIMB Group (second left). With them were (L-R) Foo Boon Ping, Managing Editor, The Asian Banker; Varun Sabhlok, Vice-Chairman, Excellence in Retail Financial Services Advisory Council, The Asian Banker and Chris Skinner, Member, Excellence in Retail Financial Services Advisory Council, The Asian Banker.
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