13 August 2017
Participants get covered in vivid colors in the ‘Happiest 5K on the Planet’
KUALA LUMPUR, 13 August 2017 – With its motto of “Happiest 5K on the Planet”, The Color Run™ with CIMB Bank (or “CIMB”) as the Presenting Sponsor, hit the streets of Kuala Lumpur for the second time since 2014. Over 13,000 runners were covered in vibrant colors as they completed the five-kilometer run at Padang Merbok, Kuala Lumpur. Featuring an explosion of colors, The Color Run™ advocates a healthier lifestyle, happiness, and joy by bringing the community together in this one-day event.
Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group said, “CIMB is proud to be the Presenting Sponsor for The Color Run™ in not only Kuala Lumpur, but also Jakarta and Singapore this year. I believe all participants had a great time at this fun Color Run™ in Kuala Lumpur. We had a good time engaging with the runners and our customers, and in showing how we support their different lifestyles and goals through our new brand promise, “Forward”. To us, the vibrancy of the Color Run™ reflects not only Malaysia’s, but also ASEAN’s diversity, which is the exact quality that CIMB embraces and promotes in its vision to become the region’s leading universal bank."
Dashing joyfully through a series of vibrantly colored tropical-themed zones, many participants, arrayed in various costumes and props were flagged off in the first wave as early as 7.00 a.m. The fun did not end at the finish line. At the much awaited and epic Finish Festival, the fun continued at this larger-than-life post-run tradition with a final color throw, covering participants in a myriad of vibrant, colorful combinations.
Other activities at Padang Merbok included an exciting food village, as well as photo and games booths, offering plenty of fun and freebies for runners and their families to enjoy. Reprising their previous roles as the emcees of the event, James Thorne and Linora Low kept the momentum going, injecting their vibrant personalities to the event proceedings.
“I am super excited to be back here for the second time. Aside from the beautiful colors, I think it’s a great effort towards a healthier Malaysia. Of course, the Finish Festival is something that my friends and I look forward to as well,” expressed Safiyyah Khairul, 26, a café manager and also a running enthusiast.
Nordiana Nuzuin Akmar, participating in the run with her husband and her son said, “I think this a great way to exercise together as a family unit. My family had a fun time with the colors and it’s great to try out all the other activities hosted here. We’ll definitely join the run again if they were to organise it in the future.”
Speaking on behalf of the organiser of The Color Run™ Malaysia, Greg Hooton, Vice President, IMG Events Asia Pacific remarked, “It’s incredible to witness the tremendous outpouring of support throughout Malaysia for this fun, community-inspiring event. We’re grateful to our Presenting Sponsor, CIMB Bank, our co-sponsors Ramsay Sime Darby Healthcare, Face Shop and E-curve, as well as our iM4U volunteers, for making our return visit to Malaysia so successful in welcoming new and returning runners for a uniquely colorful experience.”
More information on The Color Run™ Malaysia can be found on www.facebook.com/TheColorRunMalaysia and www.instagram.com/thecolorrunmy/ on Instagram. Join in the chat using #TheColorRunCIMB, #ColorRunMY, #Happiest5k, and #Tropicolor.