CIMB ups the digital banking ante with real-time, simpler and intuitive app for customer convenience
Kuala Lumpur: CIMB Bank Berhad (“CIMB Bank” or “the Bank”) today announced its proposed launch of a revolutionary conversational banking mobile application, dubbed “CIMB EVA”, which is a two-way messaging application between customers and the Bank for needs such as checking account balances, paying bills, performing mobile reloads and receiving the latest offers by CIMB Bank.
CIMB EVA, which stands for Enhanced Virtual Assistant, will be rolled out to more than seven million customers in Malaysia by December 2016. Compliant with the highest security standards to ensure customers’ data safety and privacy, future enhancements of CIMB EVA include P2P (person-to-person) fund transfers, flash deals, AI-powered natural language conversations, and even personal financial management, making it a highly intuitive mobile app for the Bank’s customers. Leveraging on world-class technology and the Bank’s cutting-edge digital ecosystem, CIMB EVA firmly positions CIMB at the forefront of digital banking and enhanced customer experience. Customers just need to download the app and activate it with their CIMB Clicks login credentials.
Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group said, “Mobile devices play an increasingly important role in banking, and CIMB EVA is our latest cutting-edge proposition to fulfil our customers’ banking needs on-the-go, 24 hours a day, seven days a week. To thrive in today’s competitive banking environment, we have been putting ourselves in our customers’ shoes to provide solutions that will not only facilitate their efficiency, but also help them plan their finances better. This initiative is part of CIMB’s digital strategy which aims to seamlessly integrate more and more of our banking products and services into our electronic and mobile platforms to make banking with CIMB part and parcel of a pleasurable lifestyle experience for our customers.”
The innovation of CIMB EVA was also driven by the exponential growth of the Bank’s electronic and mobile transactions, which currently make up 94 per cent of its banking transactions in Malaysia. CIMB Clicks, for example, recorded a 49 percent year-on-year increase in active users to-date, while CIMB Bank's mobile banking transactions grew over 170 per cent in Q3 2016 compared to Q3 2015.
CIMB EVA will be available for download from December 2016, from both Google Play and Apple App Store.