Kita Serumpun

More Than a Campaign.

A Movement.

Rooted together, Kita Serumpun brings ASEAN together. CIMB launches its biggest social media campaign ever, covering 7 ASEAN countries, bringing together real stories from across the region. Kita Serumpun invites us to see ASEAN as one connected community — shaped by shared roots and aspirations.

Our Main Film

At the heart of the campaign is our brand film — a reflection of who we are as a region. Different places, different faces, different languages — connected by one shared rhythm.

Watch Our Serumpun Content

Following the film, the conversation continues through social stories from across the region. Shot across ASEAN and shaped by real voices, these stories invite people to reflect on both our shared similarities and our unique differences — from food and friendships to identity and belonging.

Guess The Nationality

Land of Rice

At Home Abroad

ASEAN Friends Part 1

I'm looking for

More Than a Campaign.

A Movement.

Our Main Film

Watch Our Serumpun Content

When sharing, use

Together, let’s move forward — as

One Region, One Rhythm.

More Than a Campaign.

A Movement.

Our Main Film

Watch Our Serumpun Content

When sharing, use

Together, let’s move forward — as

One Region, One Rhythm.

You are about to enter a third party website & CIMB Group's Privacy Policy will cease to apply.