14 May 2020

Themed #SuasanaBerbezaKekalBersama, CIMB Bazar Siberturahim creates a broader reach to customers digitally with local businesses offering exclusive Raya deals.


Kuala Lumpur: CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) are bringing Hari Raya cheer directly to customers via the CIMB Bazar Siberturahim (“the Bazaar”). Themed #SuasanaBerbezaKekalBersama (a different kind of atmosphere together), the Bazaar offers exclusive deals for CIMB customers in a special Raya atmosphere in their online shopping experience. 1-hour session videos showcasing offerings from more than 50 local businesses will be featured live on CIMB’s Facebook page from 14 to 17 May 2020 at 3pm. Offers include deals from merchants like Zalora, Focus Point, Dyson and Happy Fresh to well-known homegrown names like Chef Ismail and Tanamera, in addition to various micro-enterprises of textiles, handicrafts and irresistible kuih raya.


The initiative is part of CIMB’s effort to help businesses affected by the COVID-19 pandemic to reach out to more customers and provide an additional alternative to businesses. As an extension to CIMB Bazar Siberturahim, the Bank’s customers will also enjoy exclusive and specially-curated deals on retail, dining, fashion, food deliveries, groceries, hospitality and e-commerce throughout the Raya period. Small and medium enterprise (“SME”) customers will not be missing out on the festive cheer as the Bank is also offering exclusive business solution packages from partners such as Shopmatic, Exabytes and BillPlz Payment Gateway under CIMB’s Digital Retail Programme.


CIMB Group said, “CIMB always places our customers at the heart of everything we do, and there is no better time for us to provide greater convenience and support than during this challenging period. It is timely for us to have the online CIMB Bazar Siberturahim with exciting deals and packages for individuals and SMEs to not only ease the burden of our customers but also bring them some Raya cheer. This new kind of norm does not mean customers cannot shop in a true Raya atmosphere as we bring customers an enhanced experience browsing for the right deals digitally. The shopping experience will be an immersive one, enhanced by videos from the vendors, such as local designer Radzuan Radziwill, and even musical interludes from the local entertainment scene. We are confident that the online bazaar will complement our customers in their Raya shopping needs.”


Besides shining the spotlight on local businesses, selected corporate social responsibility causes and entertainment will also be featured, in keeping with the spirit of Raya. Customers can learn more about CIMB Bazar Siberturahim by visiting www.cimb.com.my/bazarsiberturahim.