CIMB’s Enhanced Mobile Banking App EVA Helps Customers Make Smarter Financial Decisions
20 February 2018
Award-winning virtual assistant mobile app now features Spend Analyser and improved natural language processing
Kuala Lumpur: CIMB Bank Berhad (“CIMB” or “the Bank”) has added new features to its first-in-ASEAN, innovative and multi award-winning mobile application, the CIMB Enhanced Virtual Assistant (EVA), to bring further personalised, convenience and improved experience to its customers.
Launched in December 2016, CIMB EVA has delivered simplicity in mobile banking for customers, enabling easy account overviews and transactions through chat or quick keyword access.
Built to be agile and highly scalable, EVA was recently enhanced to include Spend Analyser and natural language conversational capabilities. With CIMB EVA’s Spend Analyser, customers can manage their accounts better and make smarter financial decisions via single-tap spending insights for, among others, utilities, petrol, entertainment, dining and travel made on their CIMB debit, credit and prepaid cards. CIMB EVA’s chat capabilities have also been enhanced – its natural language processing’s ability is now able to handle a wider range of chat-based transactions, enabling customers to chat with EVA based on words in a natural conversation. This instinctive natural language messaging is EVA’s key differentiator and represents the future of customers’ banking interactions.
Samir Gupta, CEO, Group Consumer Banking, CIMB Group said, “Customer convenience is our top priority and the success of our award-winning CIMB EVA is a testament to CIMB’s commitment to improve customer experience via various banking platforms, including mobile. These latest improvements to EVA are part of CIMB’s digital strategy to combine advanced FinTech solutions with our strong in-house data analytics capabilities and customer base to deliver the best banking experience to our customers.”
EVA’s latest enhancements are a result of collaboration with FinTechs Moneythor (on intelligent recommendations and Spend Analyser) and Active.Ai (on deep learning-based natural language processing). These collaborations will introduce more enhancements in the future, including real-time data insights to enable highly-relevant, on-site smart promotions to be offered to customers, as well as personalised and customised financial advice based on their banking portfolio and spending patterns.
CIMB EVA was crowned Internet Banking Product of the Year at The Asian Banker’s International Excellence in Retail Financial Services Awards Programme 2017. Other notable awards garnered by CIMB EVA include:
JomPAY Innovation Award’ award from Malaysian e-Payments Excellence Awards (“MEAA”)
2017, organised by the Malaysian Electronic Clearing Corporation Sdn Bhd (“MyClear”)
Best Self Service Project for 2017’ award from The Asian Banker Technology Innovation
Best Digital Experience – Gold’ award from The Customer Experience Management
Excellence Awards 2017
Customers can begin to enjoy CIMB EVA’s enhancements by downloading the latest version of the chat-banking app through Google Play or the Apple App Store.
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