30 September 2018

Enhanced Preferred proposition leverages CIMB’s strong ASEAN network for more region-wide benefits and better customer experience


Kuala Lumpur: CIMB Bank Berhad (“CIMB Bank”) and CIMB Islamic Bank Berhad (“CIMB Islamic”) have upped the ante on their affluent customer segment, Preferred, by launching their regional benefits ASEAN-wide. Called ‘Regional CIMB Preferred’, the expanded proposition enables CIMB’s affluent customers to enjoy enhanced banking convenience and privileges across six countries in ASEAN, regardless of where their domiciled account is.


Benefits of the Regional CIMB Preferred include seamless cross-border account opening in any country for an account in a different destination country, free fund transfers, lower forex rates and priority banking service at 120 CIMB Preferred Centres and 1,100 CIMB branches in Malaysia, Cambodia, Indonesia, Singapore, Thailand and Vietnam. Every CIMB Preferred customer also has a dedicated Relationship Manager for wealth management needs.


CIMB is the only Malaysian bank providing Preferred membership across ASEAN without the minimum requirement of asset under management (AUM) in countries outside the customer’s domicile. In fact, customers can also choose to nominate friends and family members with lower AUM, and in any part of ASEAN, to enjoy the CIMB Preferred status for 12 months. Additional lifestyle privileges include exclusive travel and dining offers, as well as unlimited access to airport lounges within ASEAN.


Samir Gupta, CEO of Group Consumer Banking, CIMB Group said,” As a leading ASEAN universal bank, CIMB remains focused on providing the best value propositions to our customers across the region. The Regional CIMB Preferred proposition is a result of substantial investments in cutting-edge systems and processes, to enable us to better leverage our strong ASEAN network. The result is a compelling suite of banking convenience and lifestyle privileges across the region to make Regional CIMB Preferred the leading affluent banking experience within ASEAN. Be it shopping in Malaysia, holidaying in Indonesia, investing in Singapore or opening an account for a new business in Vietnam, the Regional CIMB Preferred offers unparalleled customer experience for our Preferred clients.”  


For more information, customers can visit any CIMB branch in ASEAN or log on to www.cimbbank.com.my or www.cimbislamic.com.my.


CIMB Preferred customers can also get in touch with their Relationship Manager for further information, log on to www.cimbpreferred.com.my. Malaysian customers can also call the CIMB Preferred Call Centre at 1 300 885 300.

Tengku Dato' Sri Zafrul Aziz, Group CEO, CIMB Group (centre, left) and Mohamed Adam Wee Abdullah, Group Chief Marketing Officer, CIMB Group (centre, right) together with representatives of each countries, from left: Thiratida Kuvantrarai, Head of Preferred Segment, CIMB Thai;  Noelle Low, Head of Preferred Banking, CIMB Singapore;  Desmond Teoh, Regional Head of Preferred Banking & Segments, Group Consumer Banking, CIMB Bank Malaysia;  Noviady Wahyudi, Head of Segment, Decision Management & Customer Experience, CIMB Niaga, Indonesia; Nget Pov, Preferred Banking, CIMB Cambodia;  and Nguyen Phan Ngoc Lien, Preferred Banking Proposition, CIMB Vietnam at the Regional CIMB Preferred launch in Kuala Lumpur recently.

Tengku Dato Sri’ Zafrul Aziz, Group CEO, CIMB Group with 16 Grammy awards composer and songwriter, David Foster.

Tengku Dato' Sri Zafrul Aziz, Group CEO, CIMB Group (sixth right) and Desmond Teoh, Regional Head of Preferred Banking & Segments, Group Consumer Banking, CIMB Bank (third right) together with Regional CIMB Preferred clients from across ASEAN, HRH Prince Norodom Navarong, Prince of Cambodia (fourth right);  Hendrawan Sudarpo, from Indonesia (first left); Lily Surjani, from Indonesia (second left); Pham Huy Hoang, from Vietnam (third left);  Mak Kok Fook, from Singapore (fifth left); Wu Huai Ling, from Singapore (sixth left) and CIMB Preferred staff at the recent Regional CIMB Preferred launch in Kuala Lumpur.