19 March 2017
CIMB EVA also crowned ‘Internet Banking Product of the Year’ for Asia
[Tokyo, Japan] - CIMB Bank Berhad (“CIMB Bank” or “CIMB”) has won ‘Best Retail Bank in Malaysia’ at the International Excellence in Retail Financial Services Awards Programme 2017 conferred by The Asian Banker. CIMB’s Enhanced Virtual Assistant (EVA), the first chat-bot banking application in ASEAN, also won ‘Internet Banking Product of the Year’.
The Asian Banker’s International Excellence in Retail Financial Services Awards Programme is the most rigorous, prestigious and transparent awards programme for consumer banking in Asia Pacific, Central Asia, the Middle East and Africa.
Samir Gupta, Chief Executive Officer of CIMB Group Consumer Banking, was on hand to receive the awards at a ceremony held in Tokyo, Japan recently. Commenting on the win, Samir said, “We are honoured to be awarded the Best Retail Bank in Malaysia by The Asian Banker. This award is reflective of CIMB Consumer Banking’s continuous effort to deliver great customer experience, in line with today’s consumer expectations and also preference for online and mobile banking. This, coupled with CIMB’s strong ASEAN network, contributes to a seamless banking experience for over 12 million of our retail customers.”
CIMB EVA, on the other hand, is the epitome of banking made simpler, more secure and more convenient. With CIMB EVA, customers can easily check their CIMB Current/Savings account balances, pay bills and perform mobile top-up through chat. Future enhancements of CIMB EVA include fund transfers, flash deals, Artificial Intelligence-powered natural language conversations and even personal financial management, making it a highly intuitive mobile app for customers.
CIMB is also embracing the digital revolution by setting up a new unit, CIMB FinTech to keep up with the trend in customer preferences. “The digital revolution is changing the way we operate. Today, more than 90% of CIMB’s customers’ banking transactions are done through our digital and self-service terminals. This speaks volumes of how technology and digitisation have driven customers’ preferred mode of banking. CIMB FinTech is one of our T18* initiatives to achieve our aspiration to be a leading digitally-driven universal bank in ASEAN. Through CIMB FinTech, we will develop and drive new innovative solutions, and foster collaborative partnerships with FinTechs, enabling us to stay ahead and remain competitive,” added Samir.
* Target 18 or T18 is CIMB’s holistic strategy for the period 2015 – 2018, to strengthen its foundations and grow its business to make CIMB a leading universal bank in ASEAN.