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04 October 2015

CIMB Bank Strengthens Partnership with Malaysia Airlines

Launches the new CIMB Enrich World Elite™ MasterCard®, an exclusive card that opens doors to the fastest miles conversion and unparalleled Enrich privileges

Kuala Lumpur: CIMB Bank and Enrich, Malaysia Airlines’ loyalty programme are pleased to announce that they have entered into another exclusive agreement to extend their strategic partnership, with the launch of their exclusive co-branded credit card, CIMB Enrich World Elite™ MasterCard®. This latest addition to the collection of CIMB Enrich credit cards makes it the fourth credit card under the co-brands, cementing the collaboration between CIMB Bank and Enrich even further.

Tengku Dato’ Zafrul Aziz, Group Chief Executive Officer, CIMB Group and Christoph Mueller, Chief Executive Officer, Malaysia Airlines were present at an event to formalise the partnership at Menara CIMB, KL Sentral. Ari Sarker, Co-President, Asia Pacific from MasterCard also attended the event.

Tengku Dato’ Zafrul Aziz said, “It has been very rewarding working together with Malaysia Airlines and now, in our ninth year as partners, we are pleased to launch the CIMB Enrich World Elite™ MasterCard®, a premium credit card which embodies the social status, recognition and lifestyle of our affluent customers who travel frequently. The card is the first in the market to offer unlimited access to all Malaysia Airlines operated Golden Lounges. This exclusive privilege plus the attractive Bonus Miles conversion truly makes this the card that opens doors to great destinations and exciting experiences.”

Christoph Mueller added, “We are very pleased to announce our partnership today which will enable us to deliver even more value to our Enrich members. The CIMB Enrich World Elite™ MasterCard® is a testament of our commitment to our loyal guests to continuously innovate, offering premium products and services which will add an exciting and customised element to the travel experience on Malaysia’s national airline. This co-brand card is widely accepted and is the only card that expedites your daily spend into Bonus Miles, even more so when you spend on Malaysia Airlines."

Designed to enhance and complement the affluent lifestyles of frequent flyers on Malaysia Airlines, the CIMB Enrich World Elite™ MasterCard® makes it faster and easier for cardmembers to accumulate miles with the conversion of every RM2 spent locally to 1 Bonus Mile and with every RM1 spent overseas to 1 Bonus Mile. Cardmembers can also convert their everyday spend, be it domestic or international, into miles faster as MasterCard is conveniently accepted at over 3.8 million MasterCard merchants worldwide.

In addition, cardmembers are given unlimited access to Malaysia Airlines operated Golden Lounges around the world, one of the unparalleled privileges exclusively from Enrich.

Furthermore, the card also carries a host of other lifestyle privileges designed for the elite traveller; namely complimentary golf games in Malaysia, Singapore, Indonesia and Thailand; extra Bonus Miles for flights booked online via Malaysia Airlines’ website; 4 hours in advance priority booking on selected Malaysia Airlines promotions; up to USD1 million travel insurance coverage; 24-hour MasterCard concierge service; International Travel, Medical and Emergency Assistance Services and MasterCard Moments Lifestyle Privileges, amongst others.

In conjunction with the launch of the CIMB Enrich World Elite™ MasterCard®, CIMB Bank is running an exclusive promotion by giving away 10,000 Bonus Miles to each new-to-bank principal cardmember upon approval of their application from 1 October to 31 December 2015. What's more, CIMB Enrich World Elite™ MasterCard® cardmembers will stand a chance to win from the 4.8 million Enrich Miles offered when they spend overseas with their CIMB Enrich World Elite™ MasterCard® from 3 August to 31 October 2015.

CIMB Enrich World Elite™ MasterCard® is available at all CIMB Bank branches nationwide.

(Middle) Tengku Dato’ Zafrul Aziz, Group Chief Executive Officer, CIMB Group with (second right) Christoph Mueller, Chief Executive Officer, Malaysia Airlines and (second left) Ari Sarker, Co-President, Asia Pacific, MasterCard, flanked by Malaysia Airlines steward and stewardess at the launch of the CIMB Enrich World Elite™ MasterCard® to formalise the partnership at Menara CIMB, KL Sentral. The card allows customers to enjoy the fastest miles conversion and unparalleled Enrich privileges, making it the card that opens doors to great destinations and exciting experiences.