Data Science is becoming an increasingly important field.  This is because everything consumers do is now leaving a digital trace – which can be turned into smart insight if we know how to analyse them. 

CIMB, in collaboration with SAS Malaysia and Malaysian Digital Economy Corporation (MDEC) is running the CIMB Data Science Challenge for the second consecutive year for undergraduates in Malaysia to introduce to them the huge potential of data science as a career option. 

It is not just a competition but also an excellent training platform for students in the use of advanced analytics solutions, like the SAS system and the techniques of problem solving using data analytics.  

The Challenge

CIMB Data Science Challenge will test participants' application and knowledge of data preparation and data mining. They will be exposed to the real-world challenges and real-world data, and are required to solve real business problems using business intelligence and make informed decisions through data science. 

Participating teams will need to:

i.  Develop creative and effective data analytics and marketing strategies to strengthen CIMB’s ability to cross-sell products and deepen customer relationships by creating propensity/ predictive models and/or segmentation framework. 
ii.  Propose business solutions to help CIMB grow revenues and share of wallet. 

The duration of the competition is 2 days. During this period, the following items will be provided:

i. General information about the competition
ii. Storyline case study and dataset
iii. Description and information about the dataset
iv. Results template
v. Evaluation criteria and allocation of marks
vii. A computer notebook 

Each team will have to solve the case scenario and prepare the following:

i. SAS logs (SAS Log file – Word format)
ii. SAS Code Scripts – fully commented (Word format)
iii. Final Modelling Dataset (Excel format)
iv. Predictions
v. Team slides presentation


How the Challenge Works

Step 1

Step 2

Step 3

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Step 5

Step 6


Shortlisting &

Workshop & Assessment

Random grouping & game on!

Pitching &  finalist teams selection



Sign up as an individual and answer  the questions on the registration form


Shortlisted participants to learn SAS Software via e-Learning 


Participants to take an assessment to test their data management and modelling skills 


Successful participants will be randomly teamed up and work in groups of 3.


Teams to pitch their proposals 

6 best teams will be selected to the Finals


Presentations by the finalist teams, Q&A & winners announcement 

Competition Timeline

20 Mar – 7 April 2017


12 April 2017

Annoucement of the shortlisted participants

17 April – 26 May 2017

SAS software familiarisation via e-learning

9 May – 15 June 2017  

1-Day hands-on workshop and assessment

23 June 2017

Notification to the successful participants

28 – 29 July 2017

Competition and prize giving ceremony



RM 30,000 cash will be awarded to the top 6 winning teams. The winners will also receive employment opportunity  with CIMB Group after they graduate.

Champion Team RM12,000

1st Runner Up


2nd Runner Up


3rd Runner Up


4th Runner Up


5th Runner Up


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