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CIMB swings into the Indonesian golf scene
29 March 2012

CIMB Niaga steps up as Title Sponsor of Indonesia’s most prestigious international golf tournament

Jakarta: True to its ASEAN promise, CIMB Group has spread it wings and taken its golf initiatives to Indonesia. CIMB Niaga, the Group’s franchise located in Indonesia, has delivered a wonderful boost for regional golf by signing on as Title Sponsor of the Indonesian Masters presented by PNTS.

The tournament, Indonesia’s most prestigious international golf tournament sanctioned by the Asian Tour, will be held from April 19 to 22, 2012 at the Royale Jakarta Golf Club in Jakarta, Indonesia.

The CIMB Niaga Indonesian Masters presented by PNTS, now in its second edition, will see English star Lee Westwood returning to defend his title together with Major champions Ian Woosnam of Wales and New Zealand’s Michael Campbell. Three-time Asian Tour number one Thongchai Jaidee of Thailand and local hero Rory Hie will also be joining the pack. The top-class international field of 156 players will compete for a total prize purse of US$750,000.

“We are excited to be sponsoring the most prestigious international golf tournament in Indonesia. CIMB, through CIMB Niaga, is making this major investment because golf has huge appeal among our key customer segments across the region. The title sponsorship of such a major event will help grow the CIMB brand further as golf is a very important part of our marketing programme,” said Arwin Rasyid, President Director, PT Bank CIMB Niaga TBK.

“Following the success of our international golf initiatives in Malaysia, I was asked many times if CIMB in Indonesia would eventually venture into golf sponsorship and therefore have been on the look out for an event that would add value to our brand and complement our existing initiatives. The opportunity to become Title Sponsor of this great tournament came along and and we took it.” Arwin explained.

“While this is CIMB’s foray into sponsoring professional golf in Indonesia, it sits very well with the already existing international golf initiatives of the Group. The international flavour of this tournament is a true complement to our current initiatives and is a sign of things to come. We will leverage on the success that we have gained from our earlier initiatives and ensure that the CIMB Niaga Indonesia Masters presented by PNTS continues to grow from strength to strength,” he concluded.

Meanwhile, Kyi Hla Han, Executive Chairman, Asian Tour extended his appreciation to CIMB Niaga for its title sponsorship, saying it will further raise the growing stature of the CIMB Niaga Indonesian Masters presented by PNTS.

“On behalf of our talented players, I would like to express our deepest gratitude to CIMB and CIMB Niaga for its commitment to professional golf at the highest level in Asia. The Asian Tour continues to grow through the emergence of wonderful tournaments such as the CIMB Niaga Indonesian Masters presented by PTNS and it is fantastic to see major corporations in Asia supporting the vision and mission of the Asian Tour.

“With a great line-up of international stars such as Lee Westwood, Ian Woosnam, Michael Campbell and Thongchai Jaidee competing against the best players from the Asian Tour, the second edition of the CIMB Niaga Indonesian Masters certainly promises to be feast of world class golf to spectators and television viewers from around the world. Through our global television platform, Indonesia will be showcased to the world,” said Han.

Sponsors and partners of the CIMB Niaga Indonesian Masters will enjoy widespread exposure via a strong local media platform and the Asian Tour’s global television platform, which reaches out to over 200 countries and 650 million households on the Live, Highlights, Asian Tour Golf Show and Golfing World. Indonesia’s premier news channel, Metro TV, will also be broadcasting the event locally for 10 hours live and will be airing additional shows and features related to the event and the positive impact it has on the economy of Indonesia.

In addition to the signing on of CIMB Niaga as title sponsor today, two additional partners were also announced today – the Indonesian World Class Energy Company, Pertamina and Salonpas by Hisamitsu.

The partnership with Pertamina is a unique one. Together with the other sponsors of the CIMB Niaga Indonesian Masters presented by PNTS, Pertamina will be initiating a clean water project to serve over 10,000 people in the Bekasi and Karawang areas with a permanent clean water solution. The event’s charity partner Habitat for Humanity Indonesia will implement the initiative.

Other partners include the event’s Presenting Sponsor Pelayaran Nasional Tanjungriau Service (PNTS), Garuda Indonesia (Official Airline), BMW (Official Car), Coca-Cola (Official Drinks Partner), Four Seasons Hotel Jakarta (Official Hotel), Thiess Indonesia (Main Partner), Navigat Energy (Main Partner), Linc Group (Main Partner), Hush Puppies Golf (Official Apparel) and San Miguel (Official Beer), BlackBerry (Official Handset), Srixon (Official Ball), Ricoh (Official Office Equipment) and Casillero del Diablo (Official Wine).