30 April 2017

CIMB-Sponsored Color Run™ at three ASEAN cities to attract 35,000 runners

Dubbed 'Happiest 5k on the Planet', run celebrates ASEAN's unique diversity

Kuala Lumpur: CIMB Group ("The Group" or "CIMB") returns as presenting sponsor of The Color Run™ in Kuala Lumpur, Singapore and Jakarta for 2017.  First launched in 2011, The Color Run™ is a unique paint race that has been experienced by more than six million runners worldwide in over 40 countries. The un-timed five-kilometre fun run has runners showered in coloured powder and each city features a unique theme.

The three runs in Kuala Lumpur, Singapore and Jakarta are expected to attract at least 35,000 runners. Dubbed the “Happiest 5k on the Planet”, the run is not a race, but instead celebrates everyone in pursuit of health, joy, and happiness as winners, whilst bringing the community together.

"The Color Run™ has a strong following and we are thrilled to sponsor the event at not just one, but three cities within CIMB’s regional network this year. The vibrancy of this colourful event aptly reflects ASEAN’s diversity, the exact quality that CIMB embraces and promotes in its vision to become the region’s leading universal bank.”

Attracting everyone from all walks of life, and marked by hich-octane fun themes and a non-competitive element, the growth of The Color Run™ has been phenomenal and individuals, groups and communities have embraced it with much enthusiasm over the years.

“I look forward to having a great time at all three Color Runs™ , which provide a fun platform for CIMB to engage with its customers and local communities, and to demonstrate how we continue to support their different lifestyles and goals through our new brand promise “Forward”. I’m confident that participants are in for an exciting and memorable experience and happy that CIMB is playing a role in celebrating ASEAN’s wonderful diversity with all the participants of The Color Run™ across the region,” said Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group.

The Kuala Lumpur edition of The Color Run™ is expected to attract 13,000 runners and will take place at Padang Merbok on 13 August 2017. Its “Tropicolor” theme will showcase a series of brilliantly coloured zones featuring tropical arches, palm trees, island-style music, and even a 'beach'.

Registration for The Color Run™ in Kuala Lumpur opens on 1 May 2017 via www.thecolorrun.my. The registration fee starts from RM90 per participant, with the addition of a new Family package and Child pricing. CIMB Bank debit and credit cardholders will be provided with a promo code via email and SMS, which they can use to enjoy 20% discount off the ticket price, subject to terms and conditions.

More information on The Color Run™ Malaysia can be found on www.facebook.com/TheColorRunMalaysia and @thecolorrunmy on Instagram. Join in the chat using #TheColorRunCIMB, #ColorRunMY, #Happiest5k, and #Tropicolor.



Scenes from the previous editions of The Color Run.