“Breakthrough Ideas. Breakthrough Results” remained
our branding platform for the year 2005. This branding platform positions CIMB
as an innovator of ideas and solutions that are not purely conceptual but are
workable in the real marketplace. It also positions CIMB as a result-oriented
organisation with the ability to execute with speed and accuracy.
Towards the end of 2005, CIMB began a rebranding
exercise, following the integration of CIMB-BCB. The new branding is targetted
to be launched by middle of 2006.
Communicating our Brand
At CIMB, we communicate our business and brand
through an integrated communications platform that comprises advertising, public
relations, event marketing, publications and community service. Our
advertisements are presented in corporate, tombstones and festive advertising
campaigns. In 2005, we added congratulatory and sponsorship advertisements in
conjunction with oursponsorship of the CIMB Women’s Open Squash Championship and
CIMB Men’s Open Squash Championship.